Merchant Spotlight: Anthem Coffee & Elements Frozen Yogurt



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Entrepreneur Bryan Reynolds began Anthem Coffee & Tea six years ago, initially as a franchise and last year re-launching the stores as an independent brand. “Our secret sauce is our culture, hands down. Culture is everything,” Reynolds says. Anthem’s infectious energy stems from more than just caffeine: “We do coffee Pike Place Market style, with fun banter and flying cups. We engage customers as guests at a party we host daily. Everyone’s invited!”

Reynolds offered Perka at both Anthem locations from day one. Perka was also core to the launch of his second successful business in 2011, Elements Frozen Yogurt. “What sold me on Perka was the cleanness of the app and the overall look and feel of the brand,” Reynolds recalls. After test-driving it at a trade show,

“it was a no-brainer that this was the direction we needed to go!” Reynolds says.

At both businesses, Reynolds used an innovative, limited-time special to boost initial Perka signups. Element’s opening day signup special was a particular smash-hit. Offering a free chocolate-dipped banana for every new Perka signup, Reynolds captured local attention for his new business while building a valuable customer marketing database. Elements’ signup special snagged the company over 200 new signups in their first month. Now each of these thriving businesses has over 1,000 Perka participants active at every level of their respective programs.

“We're still growing and learning, but we’ve leveraged the power of Perka as an integral tool in our system and business model,” Reynolds remarks. “Perka kicks bootay!”

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