With summer quickly approaching, froyo shops across the country are preparing for a wave of fruit-craving, sweet-toothed customers. Along with the growth in the number of froyo-happy palates in recent years comes a blitz of new frozen yogurt shops looking to reap some of those glorious summer revenues.
So how do you--being a reader of this blog, we know you’re obviously a savvy business person who opened one of the original shops in your area--how do you beat the heat and stay ahead of the rash of popup, copycat shops?
With a robust loyalty marketing program, that’s how.
Below are seven tips and considerations to help you do just that:
What do implementing a loyalty marketing program like Perka and starting on a self-improvement goal have in common? In a way, a loyalty marketing program is like a self-improvement goal for your business. Whether the goal is customer retention, or to trim down your waistline, or to learn the cha-cha, it won’t happen without commitment and a realistic plan of execution. In either case, you get out of it what you put in to it.
Just like the fact that having the support of friends and family is crucial when you decide to start going to the gym (or stop smoking, etc.), you need to know that your staff is on board when you implement a new loyalty marketing program. But when you want to improve your business, it is your employees who become the support structure critical to the success of your loyalty goals.
So how do you go about getting employee buy-in when implementing a loyalty marketing program? It’s all a matter of whether you use the carrot or the stick to motivate.Continue reading »