Welcome to our new blog series in which we discuss the latest trends with thought-leaders in small business. In our introductory post, we talked with Peter Krasilovsky, Vice President of BIA / Kelsey, a leading consultancy focused on local advertising and marketing. Peter spoke with us about the smartest way to deploy your marketing dollars in 2014.
Perka: What does the local business marketing landscape look like today?
Ever purchased a gym membership but not used it? Perka is a lot less work than hitting the gym, but in both cases, it's impossible to achieve results if you don't actually use it.
No loyalty program, no matter how good it is, will show significant results unless it is used consistently and correctly by the merchant. For both merchants and customers, Perka is a breeze to use, but it only works if you work it. Here are five steps to ensure success:
When it comes to winning both on the field and in the restaurant business, it all comes down scoring more points than the next guy, and during the 2013-14 season the Seattle Seahawks weren’t the only team in town putting up game-winning performances.
Over the past couple years, the team at Tat’s Delicatessen in Seattle have been putting up the kinds of metrics that most hospitality businesses can only dream of. Ranked #1 among restaurants in Seattle on Tripadvisor, with 96% of respondents recommending the Pioneer Square shop, Tat’s packs ‘em in on weekdays and gamedays alike, serving their brand of hot and cold sandwiches to crowds that often spill out the front door.
The Winter Olympics kicks off on February 7, and it’ll be a must-watch event around the globe. Why do so many people avidly tune in? Olympics-watchers love the live spectacle of sport, but they watch for many other reasons, too: the pageantry, the thrill of virtual tourism, the personal backstories each Olympian brings to the playing field, and to root for their country.
What can Olympic athletes teach us about successful loyalty marketing? It turns out they share 3 secrets in common – each a make-or-break factor in ultimate success.
Super Bowl fans! Welcome back to your favorite time of year. Even if your team didn’t battle its way through the playoffs, football fans everywhere will be cozying up to their TVs this Sunday – ourselves included.
What can football fan-dom teach you about customer loyalty? More than you might expect. In the spirit of the season, we offer 5 lessons football fans offer small businesses in building an outstandingly loyal customer base.