Grilled-Cheese Restaurant Innovator Enhances Customer Experience by Offering Delicious Perks to Spread Happiness
4 Ways Mobile Loyalty Can Help Roasters Meet Their Business Goals
Coffee roasters are laser-focused on one goal: sell more beans. Meeting that goal takes ingenuity as well as hard work. Increasingly smart roasters are turning to loyalty solutions like Perka to move the needle on multiple business goals at once.
How can customer loyalty programs benefit a wholesaler business? In more ways than you’d imagine, actually.
So how can mobile loyalty help roasters hit their targets? Let’s consider 4 ways.
Continue reading »How Mobile Loyalty Helps The One (Wo)Man Show
Few merchants embody the grit, ingenuity and hometown spirit that so many local businesses are built on like Elaine Rising of On Sacred Grounds in Valleyford, WA (just south of Spokane). On Sacred Grounds is literally synonymous with Elaine: she’s the founder and the business’ sole employee.
When Elaine launched her business, she acted as her own general contractor, obtaining permits, developing the site, supervising subcontractors and overseeing the installation of new electrical and septic systems plus a well. Starting with a structure just 14'x50', Elaine expanded the building to its current size, 30' x 80' which is now two stories.
Continue reading »The Critical Value of Knowing Your Best Customers: The Parable of "$5.35 Guy"
How well do you know your best customers? And how critical are they to your success? Most businesses answer the first question by describing a broad “persona” of their ideal customer. As for the second question, most entrepreneurs know the 80-20 Rule: typically 80% of your sales are driven by 20% of your customers.
But guesswork like this wastes a tremendous opportunity. Knowing your best customers well can be THE linchpin of your company’s success or failure. There may hardly be a more critical variable for business owners to maximize.
Continue reading »Celebrating 2 years of Perka!
You're invited
Perka invites you to celebrate
Two years of Loyal Customers
and Portland Small Businesses
Join Perka and YoChoice
Tuesday April 16th, from 3:30-5:30 p.m. at
YoChoice Self Serve Frozen Yogurt
4941 NE Fremont Street
in the Beaumont neighborhood
*Free frozen yogurt with toppings - all day long*
*Activities and giveaways for the kids*
*Meet local business owners and leaders*
Please RSVP to ensure there's enough free frozen yogurt for everyone!
Continue reading »