What NOT to Do: Restaurant Biz Advice from Someone Who's Been There



What NOT to Do: Restaurant Biz Advice from Someone Who's Been There

Starting a new business is tough; starting a new restaurant business can be especially tough. Studies show that after the first year 27% of restaurant startups failed; after three years, 50% were no longer in business; and after five years, 60%. After 10 years, 70% had kicked the can. So we at Perka thought it might be a good idea to get some restaurant biz advice from someone who’s been though it—and became one of those aforementioned statistics.

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Loyalty Marketing at the World Cup



Loyalty Marketing at the World Cup

This week, the world's most popular sport, aptly called 'the beautiful game' by many, is once again celebrating the quadrennial extravaganza known as the World Cup. At the same time, you compete each and every day in the hearts of your customers, vying for that coveted spot in the tournament of customer mindshare, so that you and your business might be crowned victorious when it comes time for your customers to do a little discretionary spending. So how do you and your business win big like the world's best football teams?

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Seven Best Practices for Pizza Shop Loyalty Programs



Seven Best Practices for Pizza Shop Loyalty Programs

Eager to earn a bigger slice of your customers’ restaurant spending? Loyalty marketing can be just the ticket - provided, of course, you structure your loyalty program smartly. Today’s post gathers 7 insights and best practices from pizza merchants across the country, for a loyalty program your customers can really sink their teeth into.

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How to Reduce Loyalty Program Fraud



How to Reduce Loyalty Program Fraud

How can merchants cut down on customers “gaming” a loyalty program? Although this behavior is rare, it’s possible that, instead of rewarding your best customers with well-deserved perks, determined fraudsters might be working your program’s loopholes to score free stuff. How to keep your program focused and fraud-proof? Today’s post reviews a few tips.

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