The Carrot & The Stick: How to Motivate Your Employees for your Loyalty Marketing Program



The Carrot & The Stick: How to Motivate Your Employees for your Loyalty Marketing Program

What do implementing a loyalty marketing program like Perka and starting on a self-improvement goal have in common? In a way, a loyalty marketing program is like a self-improvement goal for your business. Whether the goal is customer retention, or to trim down your waistline, or to learn the cha-cha, it won’t happen without commitment and a realistic plan of execution. In either case, you get out of it what you put in to it. 

Just like the fact that having the support of friends and family is crucial when you decide to start going to the gym (or stop smoking, etc.), you need to know that your staff is on board when you implement a new loyalty marketing program. But when you want to improve your business, it is your employees who become the support structure critical to the success of your loyalty goals. 

So how do you go about getting employee buy-in when implementing a loyalty marketing program? It’s all a matter of whether you use the carrot or the stick to motivate.

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Market Your Mobile App Like a Fortune 500 Company (At a Fraction of the Cost)



Market Your Mobile App Like a Fortune 500 Company (At a Fraction of the Cost)

Almost every day, another major brand announces their brand-new mobile app, often pouring millions of marketing dollars into its launch. Yet not every mobile app actually catches on. What makes that crucial difference?

Turns out marketing your mobile app effectively depends less on a big advertising budget and a lot more on simple ingenuity and planning. In fact, some of the most effective tactics will cost you almost nothing. Here’s how to borrow the smartest marketing moves from the “big boys” to make your mobile-app launch successful.

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Merchant Spotlight: Jake's Coffee & Espresso



Merchant Spotlight: Jake's Coffee & Espresso

It’s the need for options that lead business partners Diane and Jessica to open up Jake’s Coffee & Espresso several years ago. Whether it’s a wide array of gluten-free baked goods, deli counter staples like their tuna salad panini, reuben sandwich, and a number of homemade soups, or their exotic latte menu that includes wild flavors like butter beer, island dream cupcake, and coconut macaroon--among many others--Jake’s always provides a staggering assortment of options, even when it comes to providing ways to engage with their loyalty program.

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Why Spring's The Right Time for Mobile Loyalty at your Ice Cream Biz



Why Spring's The Right Time for Mobile Loyalty at your Ice Cream Biz

In pulling out your mobile phone to get the latest news, weather, movie times, or directions to your favorite restaurant, you’re among the one out of every two Americans who do so multiple times every day. And even if it’s not a smartphone, nine out of ten customers have a cell phone capable of receiving text messages.

With such near-complete market penetration, there isn’t a more widely, nor as often, consumed media as a cell phone’s screen.

That said, it's quickly becoming clear that if your ice cream shop is going to be relevant to your consumers in the coming years, you'll need to incorporate a way to interact with them, via their smartphones, into your marketing mix. 

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